BI. The results of an examination can be used to help diagnose a brand, plan its treatment and see how well it responds.

Fig. 1
Websites. The outer surface, as the public sees it. Clear structure, even spacing, loads in under a second. No signs of friction at any point of contact.
Fig. 2
Web-apps. Beneath the surface, a working system. Logins, records and payments moving without obstruction, day and night. The user shows no symptoms, which is the point.
Fig. 3
Brand. One identity, consistent through every layer. Name, colour and tone of voice match on every scan. Recognisable at a distance.
Fig. 4
Aftercare. Observation continues after launch. Monthly checks, adjustments as the patient grows. We do not discharge.
Fig. 5
Two examiners. Every scan is read by the same two people. No referrals, no one you haven’t met.
Fig. 6
Launch. Going live is the first scan, not the last. Most of the improvement is recorded afterwards.
Fig. 7
Made to measure. No two cases are treated alike. Each one is examined, designed and built from its own measurements. Templates are not prescribed.